Advertising has a very wide scope in marketing and social system. The world of advertising has created new roles in the profession of advertising. In the new age of advertising, it goes beyond its conventional approach. For the conventional and non-conventional advertising, this industry needs creative folks who can develop new ideas that are unique. Advertising careers are diversified that offers various positions in the field of creative department like creative, production and research.

The role of advertising agencies has diversified along with the marketing options. Most marketing professionals define the role of advertising agencies in traditional terms without thinking about how they will collaborate with others. Agencies now are hired to create opportunities in social media. The ultimate goal of a creative agency is to meet the client’s goal of increasing sales.

An advertising and PR agency informs the society of products available, uses and how masses can get benefit from new innovations like mobile phones, debit cards and travel offers. It also educates people against the hazards of life, like cancer, reckless driving and unprotected sex. A lot of money is spent on advertising like television and radio. A lot of job opportunities is created in copywriting, measuring the effectiveness of an advertisement and PR . The next most important thing is to consider how much money is to be spent on advertising. It can encourage consumption or even increase economic growth.

Advertising is both an art and science. Art, it is part of marketing and requires experience. It is a science as it based on social and psychological factors. A cause and effect relationship is studied in advertising. Its effect is studied in advertising. But it should never deceive the society and never manipulate the consumers as a customer at times gets exploited by sex appeal. Larger demands lead to economies of scale in production, marketing and distribution.

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